An antiquated website that looks unprofessional, is difficult to navigate, has outdated or missing information, and is technically deficient is a liability for your organization that will result in missed opportunities. Redesigning your website is a good way to bring in new customers and keep current clients coming back.
1) It Looks Old
Imagine walking by a T-shirt shop with shirts in a display window that look dusty, faded, and in styles of yesterday. Would you walk in or continue on to a store that looks fresh and well taken care of? If your website looks old, there's a good chance your visitors will think it is old. People will move on to the next website if yours looks outdated and unmaintained.
2) Textual Content Is Out of Date
If your site's textual content is out of date, you might be missing out on inquiries or sales. Your audience will sense very quickly if your content is outdated by the difference between your site and your competitors' sites, and even by the style of writing. The credibility of your business may also suffer because outdated content might be wrong by the time your visitors read it.
3) It Doesn't Work on Mobile Devices or Tablets
Mobile devices accounted for 55% of Internet usage in the U.S. in January 2014, according to data from comScore. Your website should automatically respond to your visitors' online behavior and environment. As the user switches from laptop to tablet or mobile, your website should automatically accommodate the resolution, screen size, and the processing ability of the device used to access the website. A responsive web design would ensure that your website would work for all visitors. A non-responsive website will not render correctly or be completely unusable for a large percentage of people visiting your website.
4) Your Visitors Don't Go Past the Homepage
If your website analytics show a high bounce rate (the percentage of visitors who click away from the site after viewing only one page) and a low time on site, it's an indicator that your visitors don't find your website worth exploring. A redesign should include new ways to engage your site visitors right from the get-go.
5) Your Business Has Changed
Your company has evolved but the website still shows the architecture of your business from years ago. Businesses scale up and down, and a well-developed website should scale with your business. If you have to answer the phone with "Sorry, but we don't yet have that on the website," or "Sorry, we no longer offer the service that you see on the website," it might be a good time to change your website.
6) The Website Is Slow
According to KISSmetrics, 47% of consumers expect a web page to load in two seconds or less, and 40% of people will abandon a website that takes more than three seconds to load. A website that is slow to load will cost you customers and will hurt your search engine rankings. Get a website that is well-constructed and technically efficient. It will load fast and please both your customers and the search engines.
7) It's in Flash
Flash is basically dead. Flash is not supported on iPhone or iPad devices, and it is not certified for any device OS beyond Android 4.0. Search engines such as Google, Bing, and Yahoo cannot understand Flash content, which translates into poor search engine rankings. Today, web developers use HTML5 for sophisticated animations. And unlike Flash, HTML5 does not require users to install any plug-ins that detract from the user experience.
8) You Can't Update It Easily
Today's Content Management Systems (CMS), such as Drupal, WordPress, Joomla, Prestashop, and others empower you with tools that make it easy to add, edit, and update information on your website. If you can't easily update your website, most likely you won't, and the website will quickly become out of date. You shouldn't need to call your web developer every time you want to change the content. Get a website powered by a Content Management System to keep your site updated and to save money.