Listen and Shape the Conversation
Social media account for almost one-quarter of all the time that Americans spend online, and 92 percent of people who use social media for their searches use Facebook to find local businesses online.
With all the advertising dollars spent on direct mail, telemarketing, trade shows, and pay-per-click, social media produces double the marketing leads and maintains a higher conversion rate than the average lead conversion. For Internet users, social media is the force that turns fans into customers. In fact, approximately 46 percent of Internet users rely on social media when making a purchase decision, and 71 percent of active social media users say they are more likely to purchase from a brand they follow online.
Source: comScore and Localeze Local Search Usage Study.
We can help you integrate social strategies into your online presence so that you can shape and capitalize on the conversations taking place about your products, your company, and your industry.
There are many ways your business could benefit from a proactive social-media strategy.
Social-media platforms present an opportunity to deliver messages instantly and directly to large numbers of people and thus have a significant impact on public relations. You can use the social-media platform to find and shape the messages about your company, products, or services. Crafting compelling messages both to supporters and to dissenters requires a combination of art and science.
Use social networks to provide better customer service and shift the cost of traditional customer support onto a community of expert users. Your customers will get the support they need (at virtually no cost to the brand), and they will also feel more connected to a larger pool of consumers who also use the same product or service.
People are online talking about your company as you read this, whether you like or not. If you don’t engage in the conversation, you risk losing customers. Social media play an important role in how consumers discover, research, and share information about brands and products. You also need to stay engaged on social media to protect your brand by reacting to negative reviews.
Gain access to tens of millions of consumers who will openly talk about their rational and emotional reactions to your products, services, or your brand. It’s hard to measure the value of being able to tap effectively into a new pool of consumers when launching new brands and developing new products while also gaining the insight without spending lots of money on focus groups.
Leverage the interactive capabilities of social platforms to educate and motivate consumers through discussion boards, “Ask the Expert” buttons, threaded discussions, and other media tools, such as video, images, and reference quotes. Unlike short TV ads, social networks present a platform where you can share information over longer periods of time.
Take advantage of the cost effectiveness of social media to carry your message to your audiences. You don’t need to have thousands of social-media fans before launching promotions. Rather, you can simply and use the power of the social network itself to create a fan base. Promotion efforts that have been carefully designed for social platforms can yield immediate results and could multiply your social presence in a matter of days.
The blend of social media and Customer Relationship Management (social CRM) enables you to hear your customers more than ever before. It enhances your traditional CRM by listening for and engaging with social-media conversations, tracking new leads and managing your customers on their own favorite platform through social CRM.
Social media allow you to quickly get to know your prospects and establish relationships. While social commerce is not simply transactional, you can show your network that you are an amiable and trustworthy resource. Use the social networks to inspire potential clients, and don’t miss out on being present where people are looking for products and services.
Use social media to harness the collective brainpower of social media and your audience’s innovative insights. Social media-based conversations, feedback, comments, and complaints are all a source of research and development. You may be surprised to learn that your customers do not just want to buy or receive products and services from your company — they also want to participate in the process.
Let Us Get You Started
You will need a smart, up-front strategy prior to launching your campaign to fully leverage social-media markets. Working together with you, we can design an effective strategy for your business that won't stretch you too thin. Our four-step process will produce a road map for engaging your audience through social media in a way that makes sense for your organization and that would lead to measurable results.
- Planning Process
- Building a Presence
- Promoting Content
- Measuring Results