Resorts design their lift station and operator houses online.
Leitner-Poma of America builds ski lifts and urban ropeways. Their website explains engineered products to resorts and cities, and lets resort operators configure the lift station and the operator houses at the drive and return terminals, then turns those choices into engineering specs.
- Client
- Leitner-Poma of America
- Industry
- Manufacturing, ropeways
- Work
- Website, lift configurator, ongoing care
- Website
- leitner-poma.com
The challenge
A chairlift or an urban gondola isn’t bought from a product page. Buyers compare lift types, capacities and options, read about installations that look like theirs, and need to reach the right person when they’re ready to talk.
Leitner-Poma serves two very different audiences, mountain resorts and cities planning urban transit, with product lines, services, case studies and news that keep growing.
Why it works
The site follows how a lift is actually bought: explore, compare, see it installed, then talk to sales. The configurator lets resorts work through every option for each structure on their own schedule, and hands Leitner-Poma a complete specification.
And because we’ve stayed Leitner-Poma’s web team for years, the site grows with the company instead of being rebuilt every few years.
A lift station and operator house configurator
The centerpiece is a configurator for the structures a resort sees every day: the lift station and the operator houses at the drive and return terminals. Resort operators sign in and design each one with every material and option Leitner-Poma offers.
A technical drawing updates as they choose. Each configuration is saved to the resort’s account on leitner-poma.com, and the website turns the input into engineering specifications for Leitner-Poma’s team.
- Three structures, step by stepAfter the resort’s customer information: the lift station, the operator house at the drive terminal, and the operator house at the return terminal.
- Every material and optionSiding material and color, Flexospan roof, skirting, lift name, lettering color and font, and the resort’s own logo.
- Saved to the resort’s accountOperators can come back to a configuration instead of starting over.
- Engineering specs from the inputWhat the resort chooses becomes the specification Leitner-Poma builds from.
What else we built
Around the configurator: a site that explains engineered products to two very different buyers, kept current year after year.
Case studies from real installations
Projects like Medellín’s Metrocable, the first gondola used as urban mass transit, told with photo galleries and route maps.
Product pages with depth
Each system, from chairlifts to the ConnX driverless hybrid, gets its own page with galleries, video and plain-language explanations.
A dedicated urban section
Ropeways for cities presented separately for transit planners, with their own story and their own path to sales.
We couldn’t be happier with WebCreate as our website partner. They are incredibly responsive, quick to understand our needs, and always thorough.
We especially appreciate that they consistently follow through on their commitments, delivering promptly every time. Their knowledge is a huge asset — they not only solve problems but also make valuable recommendations that genuinely help our site. They are completely reliable, and we consistently get great results. Highly recommend!
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